The Reebok Canada Fitness Foundation (“we” or “us”) is a not-for-profit organization that manages a children’s physical activity program known as Build Our Kids’ Success (BOKS). BOKS is a free physical activity program designed for elementary school age children. Led by school community volunteer trainers, BOKS aims to make physical activity a priority in the morning to help mentally prepare children for a day of productive learning.
We are committed to protecting your privacy based on the model principles set out in the Personal Information and Electronic Documents Act (PIPEDA) and applicable law.
Personal Information is all information about an identifiable individual, with the exclusion of Business Contact Information.
Business Contact Information means any information that is used for the purpose of communicating or facilitating communication with an individual in relation to their employment, business or profession such as the individual’s name, position name or title, work address, work telephone number, work fax number or work electronic address.
We collect information, which may include Personal Information, when you complete the enrollment process for your school, contact us with your questions, comments or feedback, or voluntarily provide us with other personal information related to your use of the BOKS program.
The information we may collect from you includes:
Your school may collect additional Personal Information from you (e.g. background checks) in order to comply with our criteria for school participation in the program; however, this information is not disclosed to us by your school.
We will collect from you or from your school certain non personally identifying information and statistics (e.g. survey results, number of activity minutes) that assist us in evaluating and improving the program.
We do not collect the Personal Information of children who participate in the program either directly from participants or via our community volunteer trainers. We do not post images of children on the BOKS Canada website unless consent has been obtained.
We generally use your Personal Information for the following purposes:
We may share information with our affiliated organizations, including Reebok Canada, as well as organizations that partner with us to deliver the program, including but not limited to The Public Health Agency of Canada and the Canadian Football League.
Internet Protocol Address:
We collect an IP address from all visitors to our site. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, administer our site, analyze trends, track users’ movement on our website, gather broad demographic information for aggregate use in order for us to improve the site, and deliver customized, personalized content. We do not link IP addresses with any personally identifiable information.
Use of “Cookies”:
Children and this site:
We do not collect the information of children through the BOKS Canada site or by any other means.
You may withdraw your consent to our collection, use and disclosure of Personal Information at any time, subject to contractual or legal restrictions and reasonable notice. If you withdraw your consent, we may no longer be able to provide you access to the program.
We collect use and disclose your Personal Information with your consent, except as permitted or required by law. We may be required or permitted to collect, use or disclose Personal Information without your consent, for example to comply with a court order or to comply with a legally permitted inquiry by a government agency.
Access to Personal Information:
We will, at your request, provide you with access to all Personal Information which we hold about you, and will, at your request, make appropriate corrections, deletions or additions to ensure that the information that we hold about you is accurate, relevant, up-to-date, and complete. Subject to legal requirements, we will, at your request, delete all information related to you. We may take reasonable steps to verify your identity before granting access or making corrections to your Personal Information. If you have any concerns about our privacy practices, please contact us at firstname.lastname@example.org.
We take reasonable steps to ensure that any information you give on this site will be held with the utmost care, and will not be used in ways to which you have not consented. We use reasonable physical, electronic and procedural security measures to safeguard your information against loss, theft, unauthorized access, disclosure, copying, use or modification. Authorized employees, agents and mandataries of the Reebok Canada Fitness Foundation who require access to your Personal Information to fulfill their job requirements will have access to your Personal Information.
Contacting the website:
8100 Highway 27
Please read these terms and conditions (“Terms and Conditions”) carefully before using this website and any BOKS Canada content on social media sites (including without limit Facebook and Twitter) (together, the “Site”). These Terms and Conditions apply to all visits and use of the Site, as well as to the Content (as defined below), information, recommendations provided to you on or through the Site. By accessing and using the Site, you signify your consent to these Terms and Conditions in their entirety in addition to any other law or regulation that applies to the Site and the Internet. If you do not agree to these Terms and Conditions in their entirety, please leave the Site.
Operator of the Site
The Site is operated by the Reebok Canada Fitness Foundation, 8100 Highway 27, Woodbridge, Ontario Canada (“BOKS Canada”).
Content on the Site
All of the content featured or displayed on or through the Site, including, but not limited to, logos, icons, trade marks, text, graphics, photographs, images, moving images, sound, illustrations, software, and other information (“Content”) is owned by BOKS Canada, its affiliated companies, its licensors or its content providers, as applicable. All elements of the Site including, but not limited to, the general design and the Content, may be protected by copyright, moral rights, database rights, trade mark and other laws relating to intellectual property or other rights. Except as explicitly permitted under these Terms and Conditions or another agreement with BOKS Canada, no portion or element of the Site or its Content may be copied or retransmitted via any means. The Site, its Content and all related rights shall remain the exclusive property of BOKS Canada, its affiliated companies, its licensors, or its content providers, as applicable, unless otherwise expressly agreed. All such rights are reserved.
Copyright and Trademarks
All rights in the Content, including copyright, are and remain owned by BOKS Canada, its affiliated companies, its licensors, or content providers, as applicable. Except as may be otherwise indicated within the Site, you are authorised to view, play, print and download Content found on the Site for personal, informational, and non-commercial purposes only. You may not modify any of the Content and you may not copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer or sell any Content. You may not re-use any Content without first obtaining the written consent of BOKS Canada. The use of any Content on any other website or networked computer environment is prohibited. You may not remove any copyright, trademark or other proprietary notices from Content found on the Site.
In the event you download software (including but not limited to screensavers, smart phone applications, icons, videos and wallpapers) from the Site, the software, including but not limited to any files, images incorporated in or generated by the software, and data accompanying the software (collectively, the “Software”) are licensed to you by BOKS Canada. BOKS Canada does not transfer title to the Software to you. You own the medium on which the Software is recorded, but BOKS Canada retains full and complete title to the Software, and all intellectual property rights therein. You may not redistribute, sell, de-compile, reverse engineer, disassemble, or otherwise reduce the Software to a human-readable form. Your use of the Software may be subject to additional terms and conditions.
All trademarks, service marks, trade names, logos, trade dress, icons and domain names (collectively “Marks”) located on this Site are the property of BOKS Canada, its parent or affiliate entities, their respective licensors or other third parties. You may not use, copy, reproduce, republish, transmit, distribute, or modify the Marks of BOKS Canada or its parent or affiliate entities in any way, without BOKS Canada’s prior express written consent. The use of any of the Marks on any other website or network computer environment, for example the storage or reproduction of the Site (or any part of) in any external internet site is prohibited, without the express written consent of BOKS Canada. Certain other trademarks, service marks, and logos provided on the Site are the trademarks or service marks of a third party and may not be used, copied or reproduced without the permission of the owner.
Disclaimer of Warranties
The Site and the Content are provided “as is” and without any warranties of any kind. The Content on the Site is for general information purposes only, and does not constitute advice.
BOKS Canada does not represent or warrant that the Content and/or facilities contained on the Site are accurate, complete or current, or that the Site or the server that makes the Site available are free of viruses or any other harmful components. Further, BOKS Canada will not provide for specific IT infrastructure or connectivity. Thus, BOKS Canada does not represent or warrant that the Site will be uninterrupted or error free. BOKS Canada does not make any warranties or representations regarding the use of the Content on the Site in terms of its correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise, in each case to the fullest extent permitted by applicable law.
Limitation of Liability
Your use of the Site is entirely at your own risk. BOKS Canada, its affiliated companies, licensors and content providers, and any of their respective employees, officers, directors or agents, funders (including the Public Health Agency of Canada) and any other party involved in creating, producing or delivering the Site or any Content shall not be liable for any direct, indirect, special, consequential or other damages that result from the use of, or the inability to use, the Content or the Site, including damages caused by viruses or any incorrectness or incompleteness of the Content on the Site, or otherwise arising out of or in connection with these Terms and Conditions, even if BOKS Canada has been advised of the possibility of any such damages.
Please note that some jurisdictions may not allow the exclusion of certain damages under mandatory law, so some of the above exclusions and limitations may not apply to you.
Links to Third Parties
Misuse of the Site
You are prohibited from using the Site to post or transmit any User Generated Content (as defined below) which infringes or may infringe third party intellectual property or other rights or which is threatening, false, misleading, inflammatory, defamatory, invasive of privacy, obscene, pornographic, abusive, discriminating, illegal or which could constitute or encourage conduct that would be considered a criminal offence, violate the rights of any party or which may otherwise give rise to civil liability or violate any law. BOKS Canada may deny you access to the Site at any time in its sole discretion, and which shall include situations where BOKS Canada believes that your use of the Site is or may be in breach of any of these Terms and Conditions and/or applicable laws.
You are also prohibited from using the Site to advertise or perform any commercial solicitation.
User Generated Content
All opinions, remarks, comments, artwork, graphics, photographs, links, questions, suggestions, information, videos and other materials that you or other users of the Site post to the Site or transmit using the Site (“User Generated Content”) will be deemed non-confidential and non-proprietary. Accordingly, BOKS Canada shall have the non-exclusive, royalty-free, right to use, copy, distribute and disclose to third parties any User Generated Content for any purpose, in any medium and throughout the world (“License”). You acknowledge and agree that BOKS Canada only acts as a passive conduit for the distribution of the User Generated Content and is not responsible or liable to you or to any third party for the content or accuracy of the User Generated Content. BOKS Canada does not continuously monitor User Generated Content published by you or moderating between users, nor shall BOKS Canada be under an obligation to do so. However, BOKS Canada reserves the right to do so from time to time, in its sole discretion. Without limit to the generality of the foregoing, you acknowledge and agree that any remarks, opinions, comments, suggestions and other information expressed or included in the User Generated Content do not necessarily represent those of BOKS Canada. Any use by you of the User Generated Content is entirely at your own risk. You represent and warrant that any User Generated Content posted or transmitted by you is original to you and does not copy the work of any third party or otherwise infringe any third party intellectual property rights, rights of privacy or personal, or other rights of third parties, does not contain any defamatory or disparaging statements and does not otherwise violate the Terms and Conditions. Furthermore, you represent and warrant that you have the capacity to grant the License as stipulated in this paragraph. You agree to indemnify and keep BOKS Canada, its affiliated companies, licensors and content providers harmless against all costs, expenses, damages, losses and liabilities incurred or suffered by BOKS Canada, its affiliated companies, licensors and content providers related to any User Generated Content posted or transmitted by you, or otherwise through your use of the Site.
BOKS Canada reserves the right at its sole discretion to block or remove (in whole or part) any User Generated Content posted or transmitted by you and which BOKS Canada believes is not in accordance with these Terms and Conditions (including User Generated Content which infringes or may infringe third party intellectual property rights, rights of privacy or personality or other rights), or is otherwise unacceptable to BOKS Canada.
You agree to promptly notify BOKS Canada in writing (see How to Contact Us below for contact details) of any User Generated Content (or other Content), which you believe, breaches or might breach these Terms and Conditions. You agree to provide to BOKS Canada sufficient information to enable BOKS Canada to investigate whether such User Generated Content (or other Content) breaches these Terms and Conditions. BOKS Canada agrees to make good faith efforts to investigate such report and shall take such action as BOKS Canada in its sole discretion decides. However, BOKS Canada does not warrant or represent that it will block or remove (in whole or part) such User Generated Content or other Content.
How You Can Contact Us
If you have any questions or comments about the Site or these Terms and Conditions or in the event that you wish to make a complaint or report regarding the Site (or its Content), then please click here.
Changes to the Terms and Conditions
BOKS Canada reserves the right, at its sole discretion, to change, modify, add, or remove portions of these Terms and Conditions at any time. Please check these Terms and Conditions periodically for changes. Your continued use of the Site following the posting of changes to these Terms and Conditions will mean you accept those changes.
Each provision of these Terms and Conditions shall be construed separately and independently of each other. If any provision is deemed invalid, void or otherwise unenforceable, that provision shall be deemed severable from and shall not affect the enforceability of any of the other provisions of these Terms and Conditions.
Applicable Law and Jurisdiction
These Terms and Conditions shall be governed by the laws in force in the Province of Ontario and you and BOKS Canada hereby submit to the non-exclusive jurisdiction of the Ontario Courts.
Director of Social Responsibility at Reebok International
Founder and Executive Director of BOKS
BOKS (Build Our Kids' Success), which began as a small idea presented to a few moms in Natick, MA, has since grown to become a global phenomenon! Parents, teachers, and communities all over the world have adopted BOKS, affecting the lives of hundreds of thousands of children on a day-to-day basis.
Kathleen Tullie, Director of Social Responsibility at Reebok International and the Founder and Executive Director of BOKS, began BOKS in 2009. A free before school physical activity program for kids, she believes that physical activity for children is absolutely necessary; that the lives of our children can be made happier, healthier and even more successful by promoting the importance of movement and nutrition.
our mission is to promote the profound impact of physical activity on a child's mind, body and community
Prior to founding the BOKS program, Kathleen accomplished an 18-year career in real estate finance. After a downturn in the real estate market and a medical scare she realized even more, the importance of spending time with her kids and making a difference in the world.
After coming across Dr. John Ratey's book Spark, which talks about the positive difference that physical activity has on all of us, she had her 'aha' moment.
Our nation is failing academically and soon obesity will be the leading cause of death. With this knowledge, Kathleen took her chance. Dr. Ratey's book coupled with her determination drove Kathleen to empower communities to provide an opportunity for kids to be physically active before school.
While the program continues to grow by leaps and bounds, what Kathleen calls 'word of mom' has been the driving force for the ongoing success of the BOKS program. Empowering parents and teachers across the globe to become trainers in their own communities is making an everlasting impact on the healthy future of our kids.
Major accomplishments since creating the BOKS program include partnerships with the Partnership for Healthier America, the Public Health Agency of Canada, Alliance for a Healthier Generation and being honored by First Lady Michelle Obama's 'Let's Move' initiative at the 2013 and 2014 Partnership for a Healthier America conference in Washington, D.C.
Kathleen, a graduate of Western Michigan University (BA) and The University of Edinburgh, Scotland (MBA) is a member of the Institute of Medicine Roundtable on Obesity Solutions; Let's Move Active Schools Steering Committee and also serves on the Physical Activity Innovation Collaborative. She has also been featured in numerous publications.
Kathleen has spent her career in Japan, Scotland and the US and currently lives outside of Boston, MA with her husband and two kids.
What is BOKS?
BOKS stands for Build Our Kids’ Success and is a FREE morning physical activity program designed for elementary school age children. Led by school community volunteer trainers, BOKS aims to make physical activity a priority in the morning to help mentally prepare children for a day of productive learning.
Mission: To promote the profound impact of physical activity on a child’s mind, body and community.
Why was BOKS developed?
In 2009 Kathleen Tullie, mom, co-founder and Executive Director of BOKS, read the book Spark, by Dr. John Ratey, which states “exercise is the single most powerful tool that we have to optimize the function of our brains.” Spark, which clearly defines why kids should be active before school, inspired Kathleen to create a morning physical activity program at her children’s elementary school. With school approval and a group of passionate volunteer moms, BOKS was launched.
Who are the program partners and what role do they play?
BOKS is initiated by Reebok and the Reebok Canada Fitness Foundation, and is funded in partnership with the Public Health Agency of Canada, the Canadian Football League and PROPEL Centre for Population Health Impact. BOKS offers a unique program to help curb the inactivity and growing chronic health and behavioral issues for children across Canada. Together, the partners of BOKS are able to offer the tools, user-friendly resources and mentorship that enable BOKS to deliver a robust fun physical literacy program.
What makes BOKS unique?
BOKS is designed to be a FREE turnkey grassroots program that enables communities to offer access to more physical exercise at our schools. The premise of BOKS is to ensure that kids are active in the morning to realize the greatest impact on their academic abilities. BOKS is an ongoing program throughout the school year that offers a 24 week curriculum of fun fitness classes and celebrates student achievement along the way. BOKS offers a unique mentorship program through the Canadian Football League and empowers kids across the world to discover their potential through the impact of being physically active.
Does the program have to run before school or can it run during or after school?
The premise of the program is Active Kids = Active Minds. The BOKS program is intended to occur in the morning as numerous studies have shown that the effects of being physically active are most impactful when performed at the beginning of the day.
Our school already has P.E. Is BOKS meant to supplement or replace P.E.?
BOKS provides the opportunity for children to increase their daily physical activity in an effort to achieve the medically recommended amount of 60 minutes of MVPA (Moderate to vigorous physical activity) every day. BOKS focuses on having fun in a non-competitive environment. We have found that P.E. teachers who also work as BOKS trainers incorporate elements into their P.E. classes. BOKS encourages P.E. teachers to work with the BOKS team in your community as it can be mutually beneficial for the students and the school!
How much space is necessary for BOKS?
BOKS kids are very active in class so it is important to determine an adequate class space for both inside and outside. While you may be able to have the entire school population participate in BOKS outside, you need to consider how many students will safely fit inside during bad weather days. We also suggest you measure out a 400 meter course for running. This course can be utilized as the physical activity metric/assessment tool to see how the program is impacting children.
Can we combine BOKS with our already established before-school program?
If there is a before school program already in place, then encourage the children to join BOKS a couple of days a week. This is a great way to involve children that are already at school early in the morning and energize them for the school day.
What time will the program start and how long will it run?
Many BOKS classes start one hour before the start of school. However, you can back into your answer based on the start of the school day. Make sure to allow at least 5 minutes for drop off in the morning and 10 minutes to transition to class with at least 40 minutes of physical activity. If breakfast is served, children can transition right to the cafeteria without much difficulty.
How many weeks does the BOKS program run for?
We provide a 24 week curriculum, divided into two 12 week sessions that contains 3 unique lesson plans per week, thus allowing a school to run the program all year. BOKS can be started at any time throughout the school year. However, we recommend that the program be consecutively run no less than 8 weeks, 2 times per week for the participants to get the full benefits of physical activity prior to academics. Be sure to check back on the website for special edition lesson plans and new games. If your program will run longer than 24 weeks or more often than 3 times per week, there is an index of games at the back of the curriculum, as well as a lesson plan template that can easily be added to the plans.
Is the program for all elementary students or just a few grades?
The BOKS program was originally designed for grades K-5, however we have expanded programming for grades K-8. In K-8 schools, we recommend the children in grades 6-8 can be junior trainers, especially if they have siblings in the program. Our training materials offer suggestions on how to utilize junior trainers.
How does student registration for BOKS work?
Suggested registration materials are downloadable from the Trainer Hub. Registration forms should include all pertinent information about the participant including emergency contact information and medical information. It is important to provide potential participants with detailed instructions about when and where to return the registration forms. Once you have established your participants, you can send out a Welcome Letter and Weather Protocol documents, so parents know the specific details surrounding the program. It is a good idea to share the participant/contact list with your school nurse so that he/she can cross-reference it to the emergency information she has on file as well.
How many kids participate in the program?
BOKS strongly recommends a 1:20 ratio, however this ratio may fluctuate depending on the space available and the trainers comfort level with the size of the group. Most of our programs have an average of 60 participants with 2-3 trainers.
How should participants be chosen if there are more applications than available spots?
Spots available should be determined by how many Volunteer Leaders your program has, keeping in mind the recommended 1:20 ratio. BOKS recommends registering participants based on a lottery system rather than first-come first serve. If more children apply than spots are available, create a waiting list. If students that have registered for the program do not show up, advise that you will be removing their name off the attendance list to allow a child from the waiting list into the program. Be sure to communicate the process with the school community (i.e. let them know if their child misses a full week without communication, they risk losing their spot in the program). If you don’t feel comfortable with this or you have no attendance issues, children on the wait list can have priority for spots at the next session.
If a family has more than one child interested in participating, what happens if the class reaches capacity?
BOKS should guarantee that either all siblings will get into the session or none will.
Is attendance taken every class?
Taking attendance is important because through regular attendance and participation, you can measure the program’s impact on the participants. Trainers will want to follow up with parents or guardians if too many classes are missed. Schools need to know if the children have shown improvements from the program or if their lack of improvement is from poor attendance. Having strong attendance is more important than having a vast enrollment list with few attending participants.
What about injuries?
The Lead Trainer should have a first aid kit. Trainers (at least the Lead Trainer) should be certified in CPR. Additionally, the BOKS Trainer Hub provides an Emergency Action Plan to be used as a guideline if there is a critical situation. The EAP should be reviewed with all trainers. Lastly, when in doubt always call 911. There is an accident report form, also found on the Trainer Hub that should be filled out with a copy going home with the child and a copy going to the school nurse. If the nurse is not available during BOKS hours, each Lead Trainer is responsible for knowing where children’s inhalers or other medical needs are stored in case of an emergency. If the child’s medical needs are serious it is recommended that a parent or guardian is present during class time.
What type of equipment is needed?
The critical equipment needed to run BOKS is pretty minimal. Cones, balls, stop watches, whistles and a first aid kit. Every school is different and the program offers the flexibility needed to modify any lesson plan to accommodate the needs of the school. BOKS will make every effort to supply schools with start-up equipment. If equipment and supplies are a concern for your school, please contact us at email@example.com to see how we can help.
Do participants have to attend every class?
It is advised that children attend as many classes as possible. In order to see the benefits of the program, consistent attendance is critical. Additionally, classes are staffed for the maximum number of children and it will be unfair for children that want to participate but can’t because of space limitations.
Will the BOKS program be provided in English and French?
The BOKS program will be available to both English and French speaking schools over the course of the national rollout.
If the program is free, do we need to worry about additional funding?
BOKS provides the curriculum and training for free. BOKS is also making every effort to supply schools with start-up equipment where needed. However, there are certain costs associated with the program for things such as first aid supplies, copying documents, and basic equipment like whistles, stopwatches, and clipboards. Schools also choose to enhance the program with optional items like sound equipment and megaphones, etc. Program costs typically decrease significantly after the first session because all of the program materials will have been acquired.
What kind of results do you have to support the theory of the program?
BOKS has collected survey results from teachers and parents since the program started in 2009. Results can be made available upon request.
Additionally, BOKS has engaged with PROPEL (University of Waterloo) and NIOST (National Institute of Out of School Time) to perform ongoing evaluations of the program with select schools to obtain further evidence on the positive impact of physical activity on a child’s mind.
What kind of evaluation has BOKS performed?
There are two kinds of evaluations being performed:
Can we use your evaluation results in our materials?
Yes, we prepared a summary for your use. Please reach out to firstname.lastname@example.org with your contact information requesting the results.
Do you have a basic tool that we can use as a guideline to evaluate our program?
NIOST has helped us develop a tool for program evaluation and program standards, which can be found on the Trainer Hub.
Do you have assessment tools that schools can use to prove the effectiveness of BOKS?
Yes, we have developed a number of surveys for parents, participants and teachers in addition to a protocol for a physical assessment via a timed 400 meter run. There is also a nutrition survey for the participants to take. The data from these assessment tools can be used to show your school administration, parents, sponsors and/or grantors the effectiveness of BOKS.
How is the lead trainer identified?
Principals, teachers, school faculty are all encouraged to get involved in the program. The Lead Trainer has historically been the BOKS advocate who pitched the program to the school or was identified specifically by the principal as a good candidate for the position. The Lead Trainer should be identified as someone who can be responsible for both administration of the program and classroom leadership if that is helpful for the schools specific situation. All designated Trainers can only advance to have continuous contact with the children and school community after supplying the Principal with proof of a Vulnerable Sector Screening from the Regional Police.
Does a staff member from the school need to be the Lead Trainer?
While principals, teachers and school faculty are equally encouraged to get involved in the program, BOKS does not need to be led by a staff member of the school. BOKS can be led by any Champion of Change in a community; a parent, grandparent, volunteer or other community member. Many schools and school divisions however do require a staff member to be present on the premise for the BOKS classes to take place. Be sure to check-in with the principal at your school to ensure proper supervision requirements are being met.
What kind of qualifications does a lead trainer need to possess?
The lead trainer does not need to be a fitness professional, however he or she should be able to demonstrate the movements in the program themselves. The most important characteristics for a lead trainer to possess are:
How will the trainers be trained?
If you have a group of 15 or more adults looking for training, we can arrange a live BOKS training near you. Alternatively, you can sign up for our Virtual Training and train on your schedule! Contact us at email@example.com to arrange a training that works for you.
Is it hard to manage children with such varying ages altogether in the program?
In our experiences so far, this has not been an issue. The older children can act as mentors for the younger children. This provides leadership opportunities for them in addition to being role models. The lesson plans are designed to appeal to all elementary school age children. During the end of class game(s), children can be divided by grades to enable a fast or slow paced game. Depending on the lesson plan, children may also choose between two different games at the end of class.
What happens when BOKS needs to run inside because of weather?
BOKS anticipates the need for indoor activity. Most BOKS classes can be adapted to be run both outdoors or indoors. There are also lesson plans that take into account varying school space (i.e. no gym, utilizing classroom space and hallways) that accommodates.
Did BOKS adhere to a certain philosophy when designing its program?
There are four core pillars that define BOKS values:
Team work: Team activities and games are a large part of the curriculum. We want children to learn that their individual contribution to the team is important. Children can learn that winning is not the only object but rather putting forth best effort and support for the other team members is equally important. Working as a team will help children develop problem-solving skills and promote social interactions that will help them cope with different situations in life and break traditional peer groups.
Individual Performance: We believe individual performance is a key contributor to confidence and self-esteem. Children should be strongly encouraged to give their best efforts during individual activities, such as running. Trainers can track individual performance over the course of the session. For instance, at the beginning and the end of each session, the trainers can have the children perform a timed run as a benchmark for ability and improvement. By creating the desire for personal improvement, children will be inspired to work as hard as they can.
Leadership: BOKS strives to provide and promote leadership opportunities in the program. Children can gain confidence and develop a sense of self-worth by being given additional responsibilities or privileges during class. Additionally, in K-8 schools, children in the upper grades can act as junior trainers.
Fun: The cornerstone of BOKS. We want children to look forward to BOKS. It is our goal to create a program that all children can enjoy regardless of their age or ability level. So, if something isn’t working, put your plans aside and play a game, change things up, keep the children moving and smiling. We want children to associate fun with being active.
How do we spread the word about the program?
There are several ways to “spread the word” about BOKS. At the school level, you could offer to speak at a PTO/PTA meeting, teacher staff meeting, or school committee meeting. Offer to hold a demo class one morning, afternoon or evening to showcase BOKS. Some towns offer district or town wide physical activity events where BOKS would be a great fit. BOKS flyers for school bulletin boards and take home, insert BOKS updates in school email communications and highlight the BOKS kids of the week.
Consider contacting a local paper to get some press around the program, participate in community events or offer the opportunity to demo the program one morning, afternoon or weekend to show what it is all about. Some schools have piloted a class, inviting parents and teachers to come with their kids to learn more about the program.
I have a great BOKS story, how do I get press?
Please keep the BOKS community in the loop! If you have a great story, share it with us. If you have something you think would make a great PR story, reach out to the BOKS team. A press release template will be available for download on the website. All inquiries should be sent to firstname.lastname@example.org.